What can and can't you automate?
Automation is ideal for work that takes effort rather than judgement. This distinction sets realistic expectations.
- Can be automated: site crawling, gap analysis, keyword clustering, draft generation, SEO checklist, schema injection, publish scheduling.
- Needs human approval: the final publish decision, brand-tone corrections, verification of sensitive claims. In Seomatiq, you approve the draft — the system never publishes on your behalf.
Step 1: Connect your WordPress site
The first step is entering your site URL and a WordPress application password. Credentials are stored securely per site. Once connected, the system crawls the site automatically and captures a snapshot (ContentInventory) of all your content. For non-WordPress platforms, Universal mode does the same via sitemap or manual URLs.
Step 2: Let the gap analysis run
Once the crawl finishes, the Site Intelligence engine determines your site type, language, and topic clusters; then the Gap Analysis Agent identifies topics your competitors cover but you're missing. Every opportunity record arrives with a rationale explaining why it was suggested, a confidence score, and evidence signals. You get explainable recommendations, not a black box.
Step 3: Approve proposals (no forms to fill)
Traditional tools ask you to fill in a brief form. Seomatiq flips this: ready-made Proposals come to you, and you simply approve or skip. Each approved proposal triggers automatic draft generation from a pre-filled brief.
Step 4: Review and polish the draft
The generated draft comes GEO-structured: question-form H2s, FAQ blocks, and contextual internal links. In the draft detail view you can run the SEO and AI-visibility checks, apply one-click fixes where needed, and strengthen the text with the readability and AI detection tools. Brand Voice keeps your tone consistent throughout.
Step 5: Publish and track performance
Your approved draft goes to WordPress in one click; FAQ/HowTo JSON-LD schema is injected at publish time. After publishing, the analytics panel tracks traffic and AI visibility; when content weakens over time, a Refresh suggestion appears. For a scaled setup, see our WordPress automation use case.